An Email Marketing Methodology

to Increase Your Return on Investment

By treating email marketing as an engaging dialogue between yourself and your recipients,

you can utilize email to accomplish your objectives and increase your online marketing ROI.

Tab Group One

Design

Research & Data Collection

It is essential to understand the personality of your email subscribers to design towards their hot buttons and expectations.

Whether you are selling information or marketing an individual product, the focus must be simple in order to get your potential clients attention and direct them to your planned action. Having too many different calls to action can cause users to leave before getting to the intended goal's of an email campaign.

Tab Two

Analyze Goals & Objectives

Most visitors that will receive your newsletters will only read for a few seconds when viewing your newsletter via email.

Whether you are providing information resources or marketing your products, a single call to action must be determined to grab your recipients' attention and get them clicking them towards your website to take some type of action. Too many different options can cause users to stray from completeting the goal of a newsletter.

Tab Three

Email Design

We will design and structure your newsletters to aim towards your goals and your visitors. Insertion of strong calls to action with professional imagery, we are able to optimize for conversions.

The intended goal of a newsletter is to generate clicks and drive traffic to your website. Once on your landing page, it is important to fulfill expectations and complete the click-thru with a landing page that represents the elements of the newsletter to reflect the campaign as a whole.

Tab Four

Optimization

Visitors don't like to receive newsletters that don't address their needs. We will send relevant messages to potential buyers that look forward to them by using specific analytics, and past user interactivity.

All of our newsletter campaigns will adapt A/B testing to track and your click-through rates. Tis ensures that your newsletters are designed to newsletter best practices, as well as specific informatioin that allows us to create a newsletter that is tailored to your visitors.

Tab Five

Analysis & Reporting

To ensure that an increased percentage of your visitors open and click your newsletter campaign, we will find the smartest time and at what frequency to send out emails to your customers and get better click-thru's.

To ensure your newsletter marketing is getting the best possible results, continuous tracking and measurement of results is essential. We will make sure analytics like click-through's, and bounce rate's are determined and tracked.

SiteWired Web Solutions

Email Marketing

Work your contacts through an email marketing strategy.