We research the customer's business, site, and rivals with a specific end goal to provide clear documentation which later will be utilized through every other phase of the tasks at hand. We also assess your current search engine rankings, to give you a solid understanding of your starting point.
This type of deep analysis is the benefit of hiring an SEO expert help you with rise through the result pages.
Define customers business goals with all the information to complete discovery process. This will help us determine what search results would be the most beneficial in increasing your businesses bottom line.
Define target keywords based on the clients goals outlined in the Brief and opportunities found in the Audit. These keywords will help us see what search queries your potential customers are using.
Create baseline for current rankings based on analytics for onsite & offsite metrics. This will look at factors under the hood such as title tags, meta tags, and meta descriptions. These factors are incredibly important for search queries showing text what best represents your site.
We'll check your xml sitemap to make sure it is up to date, and that there are no out of date web pages that need to be cleaned up or removed.
Additionally, we'll analyze to make sure you have no duplicated content, which can have hugely detrimental effects on search rankings, putting you into a Google penalty.
Define your SEO competitors and determine new areas of opportunity. This can give you a great example of what is working and how you can model their strategy. Additionally, because Google's algorithm changes so often, it is good to continually monitor the movements of your competition.