Many of the world's most recognizable logos have changed over time. Coca-Cola and AT&T have redesigned their logos multiple times, achieving a fresh look while still retaining instant recognizability. Apple kept the iconic bitten apple but gave it a sleek, sophisticated look that better represents their brand today.
A logo change can be subtle, such as using a different font or color, and still have a big impact. It says the company holds true to their established values and traditions while moving proudly into the future. We understand your desire to retain some consistency with the current logo, whether through retaining the primary color, the concept or the design. We will work with you to find the appropriate balance.