Content Management Systems

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What is a Content Management System (CMS)

and Why is It Important?

There's been a lot of talk about content management systems as well as a lot of confusion. Content management systems offer many benefits, but there can also be downsides. It's essential to choose the content management system that will best meet the needs of the business and the website.

The answer to "What is a Content Management System (CMS)?" can vary depending on the needs of the website. There isn't a one-size-fits-all definition. In general, however, a content management system is used to create and manage digital content by means of either a software application or a set of related programs through a single interface.

The Benefits of a Content Management System for Your Business 

In general, these are the benefits provided by a content management system. However, one CMS may excel in one area but fall short in another. It's important to analyze the needs of the business before making a choice.

  • Manage content. This is one of the primary reasons for using a CMS. Content can be saved as a draft, managed through various folders, and published to the web. Site navigation will be updated as needed.
  • Boost your online branding. Marketing can keep customers informed about the latest products and services through multi-channel campaign management, including RSS feeds, emails, and other strategies.
  • Higher ranking with the search engines. One of the most important factors for a high ranking with the search engines is relevant, fresh, and informative content. A good CMS makes it much easier to attract more users and generate more comments and likes.
  • Scalability. Plug-ins and modules can be added to a CMS as the needs of the business change.
  • Improved customer service. People prefer the availability of FAQs, help sections, and support forms.
  • Improved efficiency. Templates make it easy to choose an interface and pages in much less time.
  • Streamlined workflow. A good CMS system eliminates the necessity of people having to cross-check to ensure they are working with the latest version of a document. Every aspect of managing content is easier, saving time and money.
  • Improved search capability. An internal search capability is essential for customer satisfaction and retention on many business websites. CMS automatically indexes new content so it will be instantly found. Other useful search functions include saved searches and sorting lists.
  • Cross-selling: A sophisticated CMS will learn a user's preferences and behavior, making it much easier and cost-effective to cross-sell and up-sell.

There are a number of content management systems, each with their advantages and drawbacks. Following is a short summary of Drupal, WordPress, and Magento. 



  • Widely used and quick to set up
  • Good for high end corporate, ECommerce and informational sites
  • Wide functionality through many modules and extensions provided by a large community of developers
  • VERY user-friendly
  • Ecommerce modules easily integrated, it is powerful for all ecommerce applications
  • Customization is seamless
  • Information handling has built-in efficiency



The benefits:

  • Very widely used, especially for blogs and simple informational sites
  • Can be set up quickly
  • There is a very large community offering support and updates
  • Acceptable for simple Ecommerce sites with three products or less

The issues:

  • Not designed for ecommerce sites with many products
  • Security requires constant updates
  • Complex user-generated features such as Facebook are difficult or impossible
  • Does not work well with large media files
  • Plug-ins can be problematic, requiring extra maintenance



  • Robust for ecommerce sites
  • Able to work with various payment systems and vendors
  • Excellent for search engine optimization (SEO)
  • Able to support multiple languages


  • Slow, bulky, and requires virtual or dedicated hosting
  • While the standard feature is free, a yearly licensing fee will be needed for the more robust features
  • It may not be possible to customize the product and checkout pages as desired

A thorough review of Content Management Systems Denver is necessary before making a choice. The SiteWired custom Drupal framework offers some critical advantages over the others, although each CMS offers benefits that may work best for your individual website.