It's that time again. Google is raising the marketing bar with another new product offering.
Google Beacon is the latest in a long list of tools from the search engine giant.
Just like with My Business, Gmail, Maps, and YouTube, the...
Dec
13
How To Maintain Your Drupal Website’s Security
Drupal, an open source content management system, is the website development platform used for about 2.2 percent of the websites...
Nov
27
Tips For Building a Business Website
Building a website for your business can be daunting, especially if you have little or no knowledge about web design. Nonetheless, having a website that accurately and elegantly represents you on the web is extremely...
Nov
26
Using Drupal As Your Content Management System
If you’re looking to build a website and plan on hiring a web design/internet marketing agency, chances are you’re starting to hear a lot of technical terms: Content Management System (or CMS), hosting and...
Nov
14
Why Is My Business Website Not Generating Leads?
When putting your business on the web, business owners will spend a lot of time and money, to ensure they have a presence that will represents them well. Particularly, if you have websites for services, the quality of your site reflects the quality of your work.
It’s obvious that a great...
Nov
07
How SEO Can Revolutionize Your Business
It’s very easy to get caught up in all the things you ‘should’ do for your business, and it seems as if there are always more. It can feel difficult to keep the ship afloat, while also moving it forward at the pace you want. In these moments, always refer to the 80/20 rule, also known as the ‘...
Mar
02
How Can People Determine a Website's ROI Before its Creation?
An ROI, also known as a Return on Investment, is a ratio that determines the gain relative to the investment. In order to anticipate the profitability of a website before its creation, several things must be taken into account: its own objectives, performance indicators, and competitors. This...
Feb
14
Want to Increase Conversions? You Need Responsive Web Design
Anyone planning a new website needs Responsive Web Design. Anyone with an older website that's slipping in profitability needs Responsive Web Design. It's easy to check if your website is responsive. Pull up the website on several different devices, including a PC, smartphone and whatever else...
Feb
01
Is There A Place For Google Analytics In A Company's Business And Marketing Plan?
The world of business and competition for customers keeps changing as society changes. Each business owner needs to decide whether they will change with the trends or buck them. A small local business that gets business with an ad in the local paper and word of mouth has a limited customer base...
Jan
25
The Basics of Content Marketing Methods and Content Strategy
If a company owner is looking to create a Content Strategy, they’re in the right place. However, before starting, it’s important to learn the differences between content strategies and content marketing strategies. While the terms are often used interchangeably, there are some important...
Jan
18
The Necessity of Using Social Media for Internet Marketing
Just about everyone has heard of Social Media and has seen advertisements for businesses, posts created by businesses, and more. Yet, many small business owners aren't sure if social websites will be beneficial for them or worth the hassle of learning another marketing technique. The reality is...