It's that time again. Google is raising the marketing bar with another new product offering.
Google Beacon is the latest in a long list of tools from the search engine giant.
Just like with My Business, Gmail, Maps, and YouTube, the...
It's that time again. Google is raising the marketing bar with another new product offering.
Google Beacon is the latest in a long list of tools from the search engine giant.
Just like with My Business, Gmail, Maps, and YouTube, the...
Drupal, an open source content management system, is the website development platform used for about 2.2 percent of the websites...
Building a website for your business can be daunting, especially if you have little or no knowledge about web design. Nonetheless, having a website that accurately and elegantly represents you on the web is extremely...
If you’re looking to build a website and plan on hiring a web design/internet marketing agency, chances are you’re starting to hear a lot of technical terms: Content Management System (or CMS), hosting and...
When putting your business on the web, business owners will spend a lot of time and money, to ensure they have a presence that will represents them well. Particularly, if you have websites for services, the quality of your site reflects the quality of your work.
It’s obvious that a great...
It’s very easy to get caught up in all the things you ‘should’ do for your business, and it seems as if there are always more. It can feel difficult to keep the ship afloat, while also moving it forward at the pace you want. In these moments, always refer to the 80/20 rule, also known as the ‘...
An ROI, also known as a Return on Investment, is a ratio that determines the gain relative to the investment. In order to anticipate the profitability of a website before its creation, several things must be taken into account: its own objectives, performance indicators, and competitors. This...
Anyone planning a new website needs Responsive Web Design. Anyone with an older website that's slipping in profitability needs Responsive Web Design. It's easy to check if your website is responsive. Pull up the website on several different devices, including a PC, smartphone and whatever else...
The world of business and competition for customers keeps changing as society changes. Each business owner needs to decide whether they will change with the trends or buck them. A small local business that gets business with an ad in the local paper and word of mouth has a limited customer base...
If a company owner is looking to create a Content Strategy, they’re in the right place. However, before starting, it’s important to learn the differences between content strategies and content marketing strategies. While the terms are often used interchangeably, there are some important...
Just about everyone has heard of Social Media and has seen advertisements for businesses, posts created by businesses, and more. Yet, many small business owners aren't sure if social websites will be beneficial for them or worth the hassle of learning another marketing technique. The reality is...